A world-class yet affordable trend platform

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What you'll get

Turbulent times. We know. With multiple scenarios for a post-COVID economy. Time to create your own Trend Department, even if that's just you. How? Our trend platform gives you 24/7 access to the latest consumer intelligence, helping you spot meaningful opportunities. Here's what you'll get instant access to:

1. Trend Reports

Exclusive access to ALL our new and previous Trend Reports. Provocative yet practical insights on what your customers will want next. From 'The Future of Customer Experience' to our 2020 Trend Report. Including ongoing reporting on which trends are accelerating due to COVID.

"TrendWatching’s exclusive annual Trend Report is just one of the excellent reports you will have access to."

Jens Bode
Global Strategic Management

Henkel, Germany.

2. Trend Framework

24/7 access to our comprehensive Trend Framework, which revolves around 16 Mega Trends and dozens of related emerging consumer trends. It gives you the big-picture overview while keeping you laser-focused on daily customer needs and wants. If you crave a structured starting point for your trend-driven strategies and plans, this is it.

"Being able to find consumer trends that are relevant across all markets and segments is very important to us, having these trends backed up by new and fresh innovation examples provides further proof of the trends relevance."

Willemijn van Bommel
Market Insights Analyst
Vodafone, Netherlands.

3. Monthly Industry Updates

We know that besides broad inspiration, you also really crave trend intelligence that covers your own industry. Which is why every month, our analysts release Industry Updates for 16 key B2C industries. The most recent updates are 100% dedicated to COVID challenges and opportunities. Don't miss out.

"The Industry Updates keep me well-informed on the new shifts and opportunities in my industry."

Stéphane Cretel
Innovation Manager
Air France, France.

4. Innovation Database with 20,000+ innovations

Find, organise & share thousands of innovations, segmented by industry, in our Innovation Database. 20,000+ innovations from 16 major B2C industries and 90+ countries. We continuously add new examples, relying on our research team, AI-driven research tools and our global spotting network.

"The possibility of going deep into a market I barely know and finding interesting insights is what makes Premium a very valuable resource for me."

Maria Herranz
Client Services Director
Ogilvy & Mather, Spain

5. Community

Our members-only Slack workspace brings you mobile-friendly feeds of Premium’s latest innovation examples. Our new community element allows you to connect to our trend analysts and other trend-minded professionals in a real-time setting, too.

"The Premium Service is packed full of inspiring, easily digestible examples of innovations from many different sectors. We use those examples to guide our teams on brand innovation."

Toby Reeves

Research Manager

MTV Europe, United Kingdom.

6. Methodology, online training & workshop tools

Having access to all the latest consumer trends and innovations is one thing, but Premium's methodology, online training & workshop tools (with easily downloadable materials) will also guide you or your team how to actually apply all insights and come up with your own impactful innovations. Which, in the end, is what it's all about of course.

"Personalized and fully relevant. We saw many new trends and, more than that, now we can work with the Consumer Trend Canvas and find new ways to apply the trends."

Keith Matsumoto
Senior Industry Analyst

Google, Brasil.

Plans & pricing

Get instant access to the Trend Reports, Trend Framework, Industry Updates, Methodology & Tools, as well as 24/7 support, at a price point that is truly disruptively affordable. Promise.

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Contact Us

Any questions? Just email Dee Guitton, our Account Director. She will normally get back to you within a few hours.