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Media mentions
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“How Christmas presents got personalised – from selfie champagne to bespoke Nutella”
Vicki Loomes, who studies fads for the agency TrendWatching, thinks “consumers’ experiences on apps that learn purchasing behaviour are driving expectations around personalisation”. She adds: “Manufacturing technologies that allow ever-shorter production times and made-to-order products are allowing the physical world to catch up.”
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“Can companies make us better citizens?”
Vicki Loomes, an analyst at consultancy Trendwatching, says: "If companies are going to campaign on an issue, it needs to be something they are invested in long-term and aligned with what they do. "She adds: "It cannot be a three-month marketing campaign, talking about something like immigration, simply because it is the most newsworthy topic going around."
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“Can companies make us better citizens?”
Vicki Loomes, an analyst at consultancy TrendWatching, says: "If companies are going to campaign on an issue, it needs to be something they are invested in long-term and aligned with what they do."