“The presentation delivered by Nathania on consumer trends shaping the future of travel industry was very inspiring and just the right fit for our brainstorming session. The feedback from the audience was very positive!”
“It was such an amazing session! The vibe was beyond my expectation. I can speak for all participants that they had a fruitful session and a wonderful time”
“Nia is a very engaging speaker and is knowledgeable in her field of work as well as the innovation examples showcased. Her expertise and ability to respond to questions is admirable.”
“eIQ Insights: In Mobile Commerce, App Install is Only the Starting Point”
Brands often ask, “what do customers want next?”, the truth is that many of them don’t really know what they want. Instead of watching customer behavior for trends, it’s better to watch innovative businesses. According to TrendWatching, brands must create something that serves the basic needs of humans as well be aware of how these needs will evolve. This is how to achieve what Nathania Christy calls the “sweet spot”.
“Glass box brands: DBS leading the way”
In an age of radical transparency, your internal culture is your brand.