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Maxwell Luthy

Director of Trends & Insights

Maxwell Luthy, Director of Trends & Insights is the head of our North America office. He speaks at conferences around the world and delivers consumer insights to clients such as Google, the Walt Disney Imagineers, Spotify and the Dubai government. Max has been quoted by the Financial Times, strategy+business and The Next Web. He previously ran the company's 3,000 member spotter network and wrote the book Trend-Driven Innovation.

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Some recent love

  • “This was the best presentation ever given in the 45 years I have been to TPIE!”

    “This was the best presentation ever given in the 45 years I have been to TPIE! THANK you VERY MUCH! ”

  • “By far the best session of the entire conference.”

    “By far the best session of the entire conference. Understood the audience and the need. Not general. Very specific with great take always for marketers. Great examples and real world applications. Great presenter and great content.”

  • “Hugely engaging and high marks from attendees.”

    “Maxwell’s ability to tailor content on consumer trends and connect with different audiences in the beauty industry exceeded our expectations. The presentation was hugely engaging and he received high marks from our attendees. We look forward to working with him again.”

Media mentions

  • “From Feast to Famine”

    “People are ever-more aware of the array of negative consequences related to consumerism, whether it’s undesirable impacts on their personal wellbeing, the environment or society at large. Many consumers are looking to scale back their consumption altogether.”

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  • “Tinderella, meet Prince Charmless”

    Maxwell Luthy believes future dating apps will favour real-world encounters. “Flirting will get physical again,” he said. Instead of scrolling through endless profiles, alerts on devices such as Apple Watch will gently nudge us to make a move on people nearby.

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  • “Can Brands Save the World?”

    Many people think it’s a good idea to take fewer flights in general, but data reveals that air travel is up — few individuals seem willing to cut their own flying. When it comes to corporate behavior, however, Luthy says that “no hypocrisy is allowed, [and] the standards are getting higher.”

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