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Luciana Stein

Lead Trend Strategist - South & Central America

As Lead Trend Strategist for South & Central America, Luciana is based out of São Paulo where she identifies trends in the region and helps to add local insights to TrendWatching’s global content team. She is responsible for spotting very important local consumer movements that result in global consumer trends. In the last 5 years she has delivered presentations to many of the most influential companies & associations in Latin America and helped to foster a culture of innovation in audiences and teams from brands based in Medellin, to Guayaquil and Curitiba.

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Some recent love

  • “We would love to have TrendWatching again exploring other interesting subjects.”

    “TrendWatching’s presentation on the Future of Luxury was very enriching. Luciana explored the topic with our audience in an innovative way, with lots of enthusiasm. The feedback from the event was wonderful. Participants appreciated the depth of the content and the spontaneity in which the presentation was delivered We would love to have TrendWatching again exploring other interesting subjects.”

  • “From the beginning to the end it was a great service”

    “Having been a big fan of Trend Watching from afar for a long time now, it was great to work up close with the team. From the first point of contact, right through to the wrap up emails, the level of service was excellent. Luciana Stein, was wonderful at understanding who apple tree is and what we needed as a creative communications agency. She adapted the workshops to those needs and was great with the team on site, answering questions, giving examples and pushing everyone just that little bit further.”

  • “What does innovation mean for Latin-America?”

    “We’ve shared a great time with Luciana. We had the opportunity to learn how trends are shaping for the Latin-American market and experience how to apply them in our business. The content gave us an strategic point of view to properly solve our clients issues, regarding the actual needs and behavior of the users.”

Media mentions

  • “Estudios: Las 5 Tendencias para 2017 en América Latina”

  • “5 movimentos de consumo na América Latina de 2017”

  • “El entorno digital”

    El consumidor hiperconectado deja en su actividad cotidiana numerosos indicios que permiten a las empresas y marcas identificar sus patrones de comportamiento e incluso anticiparse a sus decisiones de compra. Es, a la vez, un consumidor empoderado como nunca antes.

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