Erick Smet

Senior Trend Analyst

Erick Smet is a vibrant storyteller who has led innovation trajectories, presented keynotes, webinars and has hosted various future forward workshops and events for the likes of PepsiCo, Liberty Global and UNICEF.

After running the trend department for an Amsterdam-based boutique agency, he now helps TrendWatching's clients to unlock their purpose-potential through translating trend intelligence into tangible business opportunities. He also coordinates our monthly MakeShift publication and plays a leading role in our new Ask An Analyst service.

His latest work includes a report on intersectional activism, while in Q1 and Q2 of 2021, he has presented online to a host of companies including Singapore Airlines, HEC MBA, Apparel Resources India, EQ Office (a US-based office portfolio company) and A1 (Austria's largest communications firm).

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