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Delia Dumitrescu

Lead Innovation Architect

Delia Dumitrescu is one of TrendWatching's Evangelists at Large, and the Lead Innovation Architect at TrendWatching. She is also a published trend and innovation expert, having authored How I came to understand Future Thinking (2012), and co-authored Trend-Driven Innovation (Wiley 2015), as well as being quoted as a trend expert in publications including Forbes Romania, where she was featured in the Top 30 Under 30 list.

Born in Romania, she has lived in Italy, Spain, Germany and Austria. Delia is responsible for developing and delivering TrendWatching's Apply Workshops, where she helps participants become innovation ready, and turn trend insights into profitable new business concepts. She has delivered over 50 presentations and led workshops across Europe and the Middle East.

Delia graduated in Communications & PR from the National School of Political & Administrative Studies in Bucharest, and studied Coolhunting at Istituto Europeo di Design in Barcelona. She started her career in PR at Lowe Public Relations, before moving into trend research and innovation consultancy at TrendONE and PCH Innovations in Berlin.  


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Some recent love

  • “Made me rethink my processes.”

    “Delia charmingly discusses trends that matter and are off the beaten track. Many examples have made me rethink my finance processes, and the service we can provide in a society with a Millennial state of mind.”

  • “A very worth-while event!”

    “We had a workshop with TrendWaching and found it both useful and enjoyable. It provided an overview of trends to come but also gave the tools to discover trends yourself and apply them directly to your own clients. It creating a bonding experience with our participants and set a stage for innovative thinking. A very worth-while event!”

  • “Tailor-made to our business needs and extremely useful.”

    “Delia's presentation was tailor-made to our business needs and extremely useful to understand what a trend really is, and how to identify the relevant trends for our business. Followed by a Trend Safari in Berlin with a team-building atmosphere, this was the perfect finale to an inspiring session.”

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