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Acacia Leroy

Asia Head of Trends & Insights

Acacia Leroy is Asia Head of Trends & Insights for TrendWatching, responsible for trend thinking and content from the region. A highly sought after speaker, she has delivered over 95 trend keynotes and innovation workshops across the globe. She has conducted sessions at conferences and for clients including P&G, Coca Cola, Adidas, MasterCard, and Amadeus. Acacia's regional trend briefings and expert opinions have also been featured in various publications such as Campaign Asia, Inside Retail, Warc and Mumbrella.

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Some recent love

  • “Acacia was absolutely brilliant and inspiring.”

    “Acacia was absolutely brilliant and inspiring. Her session on Asian trends gave us new ideas from elsewhere in the world - opened our eyes and made us think differently.”

  • “Acacia was fantastic, everybody loved her.”

    “Acacia was fantastic, everybody loved her. Her punchy session on Asian trends and innovations was one of the most popular throughout the conference.”

  • “Acacia delivered an amazing presentation”

    “Acacia delivered an amazing presentation at Retail's Cutting Edge Hong Kong! The insights and trends she offered to the audience were extremely valuable and the energy that she brought to the stage created a vibrant and exciting mood for the day.”

Media mentions

  • “Asian consumers adopt niche goods”

    “[YOUNIVERSE] is about how consumers are moving away from mass consumption to mass customisation,” she explains. “This megatrend arises from people’s basic needs of self-expression and social recognition for their individual tastes, personality and identity through consumption.”

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  • “How your life is controlled by messaging apps”

    But what is next for mobile in Indonesia? The answer to that question lies in messaging apps. There is no denying that messaging ecosystems in Asia are expanding, and in fact, it is probably time to stop calling them “messaging apps”. As of the first quarter of 2015, WeChat and LINE had 549 million and 205 million active monthly users respectively. It is little wonder that messaging apps are now the go-to channels to reach the masses.

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