Just before many European offices pulled down their shutters (or rather, closed their webcams) and headed off for summer break, we managed to squeeze in various client gigs. From a keynote presentation for Qglue in India to an Academy-themed workshop with ...

Did you miss Business of Purpose’s Q&A on showing up for racial justice? We recorded the event and distilled the conversation into some key takeaways. You’re welcome.

Introducing… Industry Spotlight. Each month, a TW analyst will put one of our 16 key B2C industries under the spotlight – sharing three ideas they predict will redefine Business As Usual.

In this Innovation of the Day roundup, we spotlight three brands that are handing production back to consumers, with simple hacks and exciting new services which make off-grid living easy.

In episode two of Purpose Talks, we talked to brands with inclusive and open hiring models – approaches that give sidelined groups a route into the labour market. Want to diversify your talent pool? Read on.

At TrendWatching, we don’t hang about. With the world unfurling from pandemic hibernation, we helped brands across different industries and continents to better understand the wants and needs of tomorrow’s consumers. Here’s a blow-by-blow account of the ...

We held an Instagram Q&A focused on Make→Shift: OMNIBILITY. Didn't catch it? Read this nifty excerpt or check out our IGTV section for the full interview.

From Singapore to Sao Paulo (via Amsterdam), TrendWatching team members scattered across the globe share the 2021 Pride campaigns worth bookmarking. We’ve seen enough cringe-inducing Pride campaigns to know that getting it just right is no easy feat. As ...