We are looking for a passionate Content Intern in Amsterdam/the Randstad area to join our journey towards a purposeful economy. You’ll gain experience researching and analyzing consumer trends, working closely with our Trend Analysts. Your insights will be ...

We have just wrapped up our Amsterdam Seminar! A huge thank you from all of us at TrendWatching. It was amazing to see so many of you in person and explore the future and impact of trends together!

Discover the global trends that are shaping the future of commerce in the first issue of the Think Forward report developed in collaboration with PayPal! Issue one explores The Role of Brands: Empathy in Uncertain Times. Forward-thinking brands like Ford, ...

This month’s issue by our sister publication, Business of Purpose, explores why a new and transformative approach to management research is needed to address climate change and the pressing need to evolve sustainability beyond the ‘business case’.

We are excited to announce that our trend analysts Thomas Klaffke and Franzi Füsting have developed a trend report for Impact Hub Berlin's Sustainable Food Trends 2023 event. Join us online on the 1st of August 4.00-5.45 pm (CEST) at the reveal of the report ...

Discover the latest insights in purpose-driven business strategies in this month's issue of Business of Purpose, our sister publication. From developing an equality strategy to establishing corporate political responsibility and the evolving role of the ...

We recently partnered with Samsung to explore the most impactful macro trends shaping the smart home tech landscape. The findings of the report predict that in the future, mirrors will be able to detect our mood, electric cars will be able to power up our ...

Check out the new issue by our sister publication, Business of Purpose. Read a curated collection of the most thought-provoking pieces from the last month – from the systems-driven school of purpose to a circular marketing framework and the foundations of ...