These reports cover the key trends impacting 16 B2C sectors: essential reading for any purposed business professional.

To celebrate earth day, our sister company, Business of Purpose, carried out an exciting Earth Week edition of their monthly newsletter.

In this month’s edition, we are talking about how tomorrow’s consumers are looking for ‘emotional workouts’ and mental strength-building tools that put them through their paces.

On April 13th, three of our Trend Analysts, Camilla Van Grembergen, Izzy Ahrbeck and Robbie Hodges, carried out a workshop at Hult International Business School.

Learn every lesson we've learned working with trends by enrolling in our new online course, TrendWatching Academy.

On March 10th, our Head of Academy, Nathania Christy, talked about innovation in the digital era in a session with Amdocs.

Make→Shift Issue No.5: TERRAPY is out now and is focusing on how healing the earth will become everyone’s business in 2021.

On February 4th, two of our Trend Analysts, Erick Smet and Camilla Van Grembergen, will deliver a keynote at French business school HEC Paris.