On Friday, 14 February, we announced our latest workshop tool: the Customer Expectations Journey Mapper.

Available to clients of our Premium Service and Academy, we’ve designed the mapper to help our clients:

• Understand which trends are relevant at each stage and touchpoint of your customer journey
• Benchmark those touch points against winning innovations from the world’s most future-focused companies
• Generate ideas and resulting actions to future-proof those touch points

See here:
A map for TrendWatching's fictitious Future Coffee shop