years honing our Trend-Driven Innovation Methodology
trend spotters and in-house experts across 55 countries power us
of leaders have bought and read our new book “Trend-Driven Innovation”
of Interbrand’s top 100 most valuable global brands trust and rely on us
Get ahead of your customers’ accelerating expectations.
Create compelling businesses, products, services and campaigns that deliver meaningful growth.
Build an innovative culture within your teams and organization.
Create a better future—for ourselves, society and the planet.
“The team at TrendWatching provides content and tools that capture shifts in consumer behavior. They give businesses an important launchpad to shape ideas, develop new business models, and offer unique value-propositions to customers.”
“["Trend-Driven Innovation" is] a book to keep on the desk at all times; a constant reminder that trends are all around us, and a guide to inspiring fresh thinking and realizing your own innovative future.”
“We are surfing the Trend-Driven Innovation wave! The support we've received throughout this year and a half via workshops, custom deep dives and tailor made presentations has been a fundamental pillar of our success. We are launching new products born in the cradle of consumer trends.”