Our featured Articles

August 2015

The Sunday Times

Maxwell Luthy believes future dating apps will favour real-world encounters. “Flirting will get physical again,” he said. Instead of scrolling through endless profiles, alerts on devices such as Apple Watch will gently nudge us to make a move on people nearby.

Tinderella, meet Prince Charmless

by Katie Glass

Millions of singles use the dating app Tinder, but critics say it offers only meaningless sex while reducing the chance of finding real love

Tinder does not respond well to rejection. In fact, avoiding rejection is one of the reasons the dating app was set up — so that you can see someone you fancy, probably someone out of your league, and instead of risking the humiliation of asking them out, simply send them a virtual wink from your phone.

The app presents users with endless pictures of potential partners. If you fancy them you simply “swipe right”. If they like you too, you’re a match. But if they don’t, you never hear about it.

No wonder Tinder, so keen to avoid confrontation, was heartbroken last week when Vanity Fair publicly dumped on it from a glossy height. Nancy Jo Sales wrote a take-down of millennial dating culture, headlined “Tinder and the dawn of the ‘dating apocalypse’ ”.

- full article for subscribers only -