TrendWatching Daily | Innovations

Vaseline develops world's first clinically-proven skincare for and with transgender women

Written by Liesbeth den Toom | Jun 11, 2024 5:29:07 AM

The first product of its kind, Vaseline Pro Derma Transition Body Lotion is explicitly targeted to transgender women. The lotion was created in collaboration with Thailand's transgender community to address the unique skin challenges people face during and after the transition process. Ingredients tackle common skin-related side effects of hormone therapy, such as sensitivity to light, dullness, irritation, uneven skin tone and proneness to allergies.

Available exclusively at Watsons stores across Thailand and Watsons online, Vaseline Pro Derma Transition Body Lotion launched in February 2024. The product, which was suggested to Unilever by Ogilvy Singapore, just made the Glass shortlist for Cannes Lions 2024.