Vaseline develops world's first clinically-proven skincare for and with transgender women
The first product of its kind, Vaseline Pro Derma Transition Body Lotion is explicitly targeted to transgender women. The lotion was created in collaboration with Thailand's transgender community to address the unique skin challenges people face during and after the transition process. Ingredients tackle common skin-related side effects of hormone therapy, such as sensitivity to light, dullness, irritation, uneven skin tone and proneness to allergies.
Available exclusively at Watsons stores across Thailand and Watsons online, Vaseline Pro Derma Transition Body Lotion launched in February 2024. The product, which was suggested to Unilever by Ogilvy Singapore, just made the Glass shortlist for Cannes Lions 2024.
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According to Vaseline's research, transitioning leads three out of four people to experience moderate to severe skin changes and skin discomfort. But physical aspects are just one part of the story.
As Ogilvy's ad for the body lotion playfully pinpoints, trans women can feel like everything they interact with isn't quite made for them. Having one of the world's most familiar brands formulate a product specifically addressing their needs is a powerful way to feel seen and cared for.
