Addressing growing concerns about mobile device theft, telecommunications provider TIM has developed a wearable security device that automatically locks smartphones when they're separated from their owners. The TIM Block Pin, which debuted last month at the Salvador Summer Festival, adds a layer of protection for festivalgoers.
Users attach the pin to their clothing and use a free app to connect it to their smartphone. If the pin and phone are separated by a distance of 10 meters or more, the app triggers an automatic screen lock and sounds an alarm to help the owner locate their phone. TIM is a major sponsor of the Salvador festival and introduced the technology to its 40,000 attendees via QR code-based contests at one of the brand's festival booths. The company plans to expand the program during this month's Carnival celebrations, with Brazilian singer Ivete Sangalo supporting the rollout.
Given TIM's sponsorship of music events, festivals are a natural fit. But there's plenty of opportunities for brands in other spaces, too. Airlines could offer frequent flyers a smart wristband that ensures a phone or tablet is locked if separated from its traveling owner. High-end fashion retailers could add a pin to newly purchased clothing to prevent shoppers from leaving their haul in a cab or café. One to launch for the crowded environments your audience frequents?