Adidas has partnered with Colombian fashion brand MAZ Manuela Álvarez to launch Raíz de Fénix, a collection that reimagines iconic sportswear through the lens of Colombian artisanal heritage. The collaboration engages artisan communities from Bogotá, Cundinamarca and Putumayo, incorporating traditional techniques like macramé, beadwork, horizontal weaving and leather molding into contemporary designs.
Drawing inspiration from the phoenix myth, the Raíz de Fénix collection celebrates transformation, resilience and the strength of Colombian women. Each familiar piece — like the three-stripe training pants and trefoil track shirt — underwent a comprehensive reworking that transformed the original Adidas design while preserving its essence. The partnership represents the growing trend of people in emerging markets confidently showcasing their cultural heritage.
For Adidas, the collaboration provides access to fresh viewpoints that resonate with consumers seeking products with narrative depth and cultural significance. Meanwhile, for Colombian designers and artisans, it offers visibility within the international fashion landscape and validates traditional techniques that might otherwise fade away among mass-produced global homogeneity.
