Czech skincare brand Astrid is guessing it's been a while since most of its customers had a sleepover. To ensure there are "no more excuses for not getting together with your besties," the brand has declared 7-10 November 2024 Sleepover Weekend, offering prizes to those who register their gathering on astridsleepover.cz. The campaign aims to encourage a record number of sleepovers in the Czech Republic and Slovakia, with winners receiving Astrid's Hydro X-Cell products, makeup sponges, a silk pillow and other goodies.
As much as they yearn for meaningful connections, people struggle to carve out dedicated time for friends. By reminding its customers of the joy of a sleepover, Astrid offers a hook for them to (finally) organize a get-together. Meanwhile, by setting the scene for a shared self-care ritual, the brand is promoting its skincare products in an entirely relevant context.
