Located less than a mile from the Joshua Tree Visitor Center, Rivian's new charging station goes well beyond basic infrastructure. While drivers wait for their vehicles to charge, they can lounge in hammocks, let their children explore a climbing wall, or stroll around an outdoor museum to learn about the local desert landscape. The site also includes a zero-waste food initiative and a gear repair station, aligning with the outdoor lifestyle Rivian champions.
Unlike its other fast-charging sites, the Joshua Tree Charging Outpost is Rivian's first to be compatible with other EV brands, too, with connectors available for vehicles using the North American Charging Standard. While charging and complimentary coffee are available to all, Rivian drivers are entitled to extra perks. For example, restrooms are open to the public from 7 am–7 pm, but Rivian owners get after-hours access with a code found in the brand's app.
The strategic placement near national parks — earlier in 2024, Rivian opened an outpost in Yosemite — makes sense. This isn't just about serving Rivian's own adventure-seeking customer base. Memorable charging stations are fast becoming an essential investment for electric vehicle manufacturers as competition in the market heats up. After all, charging time is a prime opportunity to showcase your brand and its values to a broader audience of EV drivers, including those eager to shift away from other, less purpose-driven makers ;-)
