Working with BBDO Ecuador, real estate developer Minutocorp recreated Grand View, its new 700-apartment complex near Guayaquil, inside Fortnite. Gamers can explore the development's layout and amenities by searching for the map or using island code 6199-7940-7031. As players make their way through the property, Minutocorp's sales staff are on hand to answer questions and even take people's details to close a deal.
The campaign's success is impressive. Mario Costa, Marketing Manager at Minutocorp, revealed that while the physical project typically receives 100 visits per month, its Fortnite counterpart was explored by 4 million people — equivalent to roughly 23% of Ecuador's population — in just two weeks. With an estimated 2 million gamers in Ecuador and the average gamer in Latin America aged between 28 and 44 (prime home-buying years), the strategy taps into a significant demographic.
Traditional real estate marketing is, well, not too exciting. Adding digital entertainment to the mix can pay off — Minutocorp's foray onto Fortnite bagged the company a 3400% return on investment within the first few weeks. The campaign demonstrates how Fortnite and other gaming platforms can be leveraged not just for marketing to customers who often spend hours a day gaming, but also as an immersive sales tool. (Related: It's showtime! Roblox is selling movie theater tickets for the Beetlejuice sequel)