Innovation
Trend bite
While hosting climate workshops on trains reaches an audience likely to be greener than most, resulting ripple effects shouldn't be underestimated. By empowering environmentally-minded individuals with deeper knowledge, brands like SNCF and TGV are creating a legion of climate ambassadors — people who can spark meaningful conversations and inspire action among their social circles, whether reasoning with a cousin or chatting with a tennis buddy.
Many people are eager to make a difference but struggle with knowing where to start or how to maximize their impact. This is where brands can bridge the gap by providing not just information, but also clear, actionable guidance. Those that do so authentically, meeting customers where they are, will forge deeper connections and earn long-term loyalty. Time to hop aboard?!
Many people are eager to make a difference but struggle with knowing where to start or how to maximize their impact. This is where brands can bridge the gap by providing not just information, but also clear, actionable guidance. Those that do so authentically, meeting customers where they are, will forge deeper connections and earn long-term loyalty. Time to hop aboard?!
Spotted by: Marie-Michele Larivee
