Bridging a gap in women’s healthcare in the Middle East and North Africa, Cairo-based Motherbeing has launched Daleela, an AI-powered health assistant that addresses the often-overlooked needs of Arabic-speaking women. The app provides culturally-sensitive information about sexual and reproductive health through a secure, anonymous platform — tackling social barriers that have historically limited access to essential resources.
What sets Daleela apart is its targeted approach to democratizing healthcare knowledge. The AI assistant draws from its own database of expert-verified information, delivering personalized guidance while maintaining strict user privacy. The core features are free, with additional premium content available for subscribers, including educational videos, articles and podcasts.
While Daleela can’t provide medical diagnoses, the app demonstrates how (generative) AI can be deployed to serve communities that face specific cultural and structural hurdles in accessing information — whether in healthcare or other domains. The launch comes as femtech is gaining momentum, with more startups focusing on developing region-specific solutions rather than one-size-fits-all approaches to women’s health.
