A new party concept in Montreal is reimagining nightlife by moving it to the morning hours, blending coffee culture with dance music. Croissound, launching this week, transforms local cafes into daytime dance venues where DJs spin tracks from 11 AM to 2 PM, taking inspiration from similar parties in Los Angeles and other cities.
The format represents a significant shift in how people engage with music and club culture. By hosting events in neighborhood cafes rather than traditional nightlife venues, Croissound wants to create an accessible and inclusive atmosphere while spotlighting local DJs and hidden-gem venues.
The concept taps into people's changing attitudes towards alcohol-centric socializing, driven by health consciousness, budgetary constraints and after-dark safety concerns. Habits are evolving, and more consumers — particularly Gen Z — are seeking alternatives to late-night partying. The first Croissound event will take place on 22 February 2025 at Cass Café, with its organizers using a pop-up model to explore cafe spaces across Montreal.
