To celebrate International Fried Chicken Day, KFC Philippines invited fans to design their dream KFC snacks using Meta's AI sticker feature. From 4-6 July 2024, fried chicken enthusiasts could use the KFC Crave Generator to share their creations on social media with the hashtag #KFCInternationalFriedChickenDay. The fast food giant selected the 11 most innovative ideas, turning them from digital concepts into edible products. The creators of these chosen snacks were also invited to taste their creations.
This activation reminds us of Burger King’s Million Dollar Whopper Contest from earlier in the year. Neither KFC Philippines nor Burger King US made the fan creations available for sale to the public. However, consumers jaded by ‘the age of average’ still welcomed the opportunity to exercise creativity and co-create truly novel products.