Earlier this month, Nokia launched an all-new 3210 4G feature phone, coinciding with the 25th anniversary of the original model. Within two days, it was completely sold out in China. The reboot incorporates modern features, including a 4G connection, a larger screen, built-in music apps and support for Alipay. The phone also has a two-megapixel camera that produces results similar to old-school point-and-shoots, now regaining popularity on Xiaohongshu.
Most notably, the model released in China does not support WeChat, which strengthens the product’s value proposition as a stripped-down yet stylish option for consumers actively choosing to eschew smartphones.