Iconic character Hello Kitty is set to make a splash at the 2025 Osaka-Kansai Expo, appearing in an unexpected guise at the Japan Pavilion. As part of an exhibit focused on algae's potential to address pressing global issues, Sanrio's Hello Kitty will be transformed into 32 different types of algae. This creative mashup aims to introduce visitors to the fascinating and often overlooked world of algae in an engaging, accessible way. From triangular and square microalgae to more familiar seaweeds like wakame, each Hello Kitty iteration will showcase the diverse forms these organisms can take.
Beyond mere eye-candy, the Hello Kitty algae display is designed to highlight algae's role in building a more sustainable future. These photosynthetic organisms are increasingly seen as a key to reducing dependence on fossil fuels, with applications ranging from biofuels and plastics to food and medicine. By combining the worldwide appeal of Hello Kitty with the surprising versatility of algae, the Japan Pavilion hopes to spark interest among a broad audience. The exhibit will be complemented by a photobioreactor installation, where visitors can experience the soothing ambiance of live spirulina cultivation.