Dutch brewery Jopen has partnered with canned water brand SEA Water to create the world's first IPA brewed using desalinated North Sea water. The collaboration, dubbed Life's a Beach, aims to offer a refreshing and sustainable drinking experience while raising awareness about freshwater scarcity and marine biodiversity.
SEA Water transforms saline water into clean, mineral-rich drinking water using solar and wind energy only. Life's a Beach, a session IPA with an alcohol content of 4.5%, is the first beer brewed with SEA Water. Haarlem-based Jopen has pledged to donate a portion of the beer's sales to ReefSystems, a Dutch startup that develops artificial reefs to restore ocean biodiversity. The beer is now available at supermarkets in the Netherlands, various music festivals and — of course — bars and restaurants along the North Sea coast.