Taking a confrontational stance against the oil industry, sustainable printer Teemill has joined forces with British comedian Joe Lycett to raise cash for Greenpeace's legal fund. The collaboration riffs on a statement Lycett made that he was suing Styles over a Kit Kat Chunky Peanut Butter as payment for a painting. Later, after retracting the lawsuit, Lycett pointed out that it would've been a ludicrous case to bring to court — much like Shell suing Greenpeace to silence protests against new oil and gas drilling. The oil giant's litigiousness, unfortunately, isn't a joke. Says the NGO: "Shell is threatening to sue Greenpeace for a staggering USD 1 million plus legal costs that could spiral into millions because we dared to challenge their reckless oil expansion plans."
Known for its circular approach to fashion, Teemill has printed t-shirts and tote bags featuring Lycett's tongue-in-cheek portrait of Harry Styles. All profits will go towards Greenpeace's legal defense against Shell. Admittedly silly, the campaign takes a cleverly roundabout approach to soliciting donations. Faced with countless requests for contributions, consumers naturally tune out. Lycett hooks viewers with a seemingly unrelated story before driving home his point. A circuitous route is worth exploring next time you want to deliver a message your audience is apt to ignore ;)