Calendar sync and cold beers: Tecate's solution for summer hangouts

Since finding time to meet up with friends can be challenging, especially during the summer months when many are out of town, Mexican beer brand Tecate developed a solution. Leveraging Google Calendar, the brand's new Momentitos app syncs up a person's calendar with that of their friends, finding slots when everyone is available. Aiming to reduce last-minute cancellations and forgotten plans, the app automatically adds confirmed get-togethers to participants' calendars.

Momentitos, available for iOS and Android, was launched to promote Tecatita Light, which is Tecate Light beer in diminutive cans of 237 ml and 190 ml that can be finished before getting warm when temperatures are high. Tecate is pitching Tecatita Light — with its lower alcohol content and smaller serving sizes — as an everyday beer, which aligns with the app's goal of encouraging casual meetups any day of the week.

In recent years, the loneliness epidemic has become a growing concern, particularly as more people report feeling isolated despite being more digitally connected than ever. The convenience of Tecate's Momentitos app, paired with the casual nature of Tecatita Light, encourages people to prioritize spending time with friends, no matter how packed their calendars are.