Hong Kong-based travel experiences booking platform Klook is partnering with TikTok to integrate booking features directly into the app. Announced in August 2024, this initiative will allow consumers in Southeast Asia and Japan who discover travel experiences on TikTok to immediately book them in-app.
The partnership is an expansion of the Klook Kreator program, which is open to anyone with at least 5,000 followers on Facebook, Instagram or TikTok. 'Kreators' who are part of the community will be issued a unique promo code to share with their audience, earning commissions on bookings and access to sponsored travel events and experiences. Since its launch in October 2023, the program now boasts over 20,000 members across 16 markets.
We don’t have to tell you that social media is a key driver of consumer behavior — a whopping 82% of Southeast Asian consumers discover new products through the platforms. It's especially powerful for highly visual and shareable products like travel: a Skift report found that 57% of individuals globally rely on social media for travel planning.
🏝️👀🛒 Beyond facilitating discovery, TikTok is now pioneering models that bridge the gap between the FYP and the checkout page. The platform does so by bolstering in-house features such as TikTok Shop (which is wildly successful in Asia) and through external partnerships such as those with Ticketmaster and AXS.
Klook’s expansion of its partnership with TikTok is a win-win-win for both parties and for consumers. It allows Klook to show up where travelers are, enables TikTok to strengthen its position as the one-stop platform for inspiration and instant gratification, and facilitates a more seamless travel planning experience for consumers.