Brazilian beauty giant Grupo Boticário has unveiled an AI-powered lipstick application device that reimagines beauty accessibility for people with motor and visual impairments. The Smart Lipstick prototype was developed through a seven-year collaboration with CESAR Innovation Hub. It combines computer vision and robotics to apply lipstick precisely in two minutes. The system photographs the user's face, maps their lips using AI and guides a robotic arm to apply the product — transforming what was once a challenging daily task into a moment of independence and self-expression.
This innovation arrives as beauty brands face mounting pressure to embrace genuine inclusivity, with research showing that truly inclusive brands grow 1.5 times faster than their peers. Beyond the technical achievement, Smart Lipstick represents a shift in how the industry approaches product design for diverse needs, offering a fresh perspective on how AI can enhance personal care routines. Currently being showcased in select Brazilian stores, this fusion of beauty and technology signals a future where feeling confident and looking your best isn't limited by physical abilities.
