The ugly truth about ugly Christmas sweaters? They're the epitome of fast fashion: cheaply made and rarely worn more than once or twice. WWF Italia is challenging the custom with an ethically produced collection that provides a warm and fuzzy connection to a greater good.
In collaboration with Italian sustainable clothing brand Rifò, WWF presents four vintage-style sweaters, each featuring a different endangered animal: turtles, pandas, tigers and elephants. Made from 100% recycled wool, this line-up is designed to be worn for many winters, not just one festive season. WWF is selling the sweaters for EUR 80, with proceeds funding nature and wildlife protection.
