UK-based Brixton Finishing School, a training program and talent agency, has teamed up with WPP and The Uninvisibility Project to launch VisibleStart — a free training program aimed at helping midlife women find work in advertising.
The course combines eight weeks of online learning with live events, and will focus on digital media skills like programmatic ad buying, SEO and paid social. Women over 45 from all walks of life are invited to enroll — no previous experience needed — and WPP and its media agency MediaCom have pledged to hire 20 women who have completed the course. VisibleStart is launching in London, with a nationwide rollout planned for 2022.
