In the past, British reality show Love Island was sponsored by fast-fashion brands like Boohoo and I Saw It First, and viewers could instantly purchase outfits they saw contestants wear on screen. Now, the show is making a move towards sustainability by pairing up with eBay.
Contestants will be styled in secondhand clothing, and the Love Island villa will include a shared wardrobe from which everyone can borrow preloved pieces. Instead of selling the exact items worn by 'Islanders,' eBay is presenting a curated selection of similar, used garments for viewers to buy from the marketplace's sellers.
