The logo for a Portuguese hard cider brand features an eponymous fox: the orchard bandit, or Bandida do Pomar. In Portuguese, noun endings change depending on whether an object or being is feminine or masculine, so bandida could also be bandido. Or bandidx? Bandida do Pomar is currently running a campaign that leaves that choice up to its customers.
A 300,000-unit run of cans of its most popular plain apple flavor reads 'Bandid_' instead of 'Bandida.' Buyers can fill in the blank as they please, leaving room for their expression of gender or any other aspect of their uniqueness — it's a limited edition product that aims to be inclusive, not exclusive.
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