Not every consumer will switch to a plant-based diet. But many might be open to adding animal-free meat and dairy to their diet, produced using cellular agriculture. Foods like Wilk's yogurt that can pass for 'the real thing' and provide (near) identical nutritional profiles.
What's clear is that our current food system needs to change, and brewing milk in labs instead of farming cows is one way to cut methane emissions, stop killing animals, avoid pollution and drastically reduce land and water use.
