While many brands jumped in to support Ukrainian people during the first weeks and months of the Russian invasion (we covered a few early examples here), Mastercard is offering ongoing assistance and addressing the evolving needs of displaced Ukrainians. And it's doing so by leveraging its data expertise.
According to statistics cited by Mastercard, 40% of Ukrainians who sought refuge in Poland following the war have secured employment. Among this group, 79% intend to find better positions, and 51% are currently working in fields below their competence. Gdzie Zamieszkać enables people to make informed decisions about their next steps by providing reliable and concrete information.
One-off acts of charity are crucial in times of crisis. But to truly empower refugees and others in need, brands must also commit to a long-term investment of resources and knowledge.
