Whether for self-expression, as a way to fit in or both, fashion is far from trivial. As Alexander Nordin, who works in communications at Särnmark and uses a wheelchair himself, explains: "It's nearly impossible to find eveningwear that works practically if you're disabled, and clothes play a big role when it comes to feeling included in different social contexts. For me, Funkfestkläder is first and foremost about equality. We should have the same opportunities as people without disabilities to be a little vain, especially if there's a party."
Time to bring this innovation to other countries? Not just for the next holiday season, but as Myrorna's Åsa Blomberg puts it, "for going to a Nobel Prize banquet, a grandchild's wedding or drinks after work."
Related: our OMNIBILITY trend briefing — all about accessibility and how to turn barriers into innovations
