In the Romanian city of Cluj-Napoca, citizens can get a free bus ticket if they do twenty squats in front of a special kiosk. Running through the end of December, the Health Ticket — or Biletul de Sănătate — is a relaunch of a campaign that Sports Festival ran last year, with people in Cluj doing over 1 million squats in 99 days.
The aim isn't just to get people moving for a bus ticket, but to inspire them to adopt a more active lifestyle. After doing twenty squats in front of the kiosk, they might do another set at home, or even decide to make physical exercise part of their daily routine.
