A year and a half in the making, this partnership between two Dutch brands was inspired by a shared focus on craftsmanship and sustainability.
Both La Trappe and G-Star are working on water conservation: fashion is the world's second-largest consumer of water, and the abbey recently installed an ecological treatment facility for waste water produced while brewing. La Trappe also switched to electric vehicles powered by its own solar panels, while G-Star aims to use recycled and organic materials for 75% of its products by 2025.
Operating from a sense of purpose instead of (just) profit enables partnerships that might otherwise be unthinkable. Which unlikely alliances can your brand build to gain fresh perspectives?
