The North Face started off as a small California shop selling outdoor clothing for hiking and mountaineering. It's now a behemoth selling USD 2.46 billion a year. With great revenue comes great responsibility, and the brand's latest effort to lessen its environmental impact is a collection of garments designed to be taken apart.
By making changes to materials like trims, tags and zippers, The North Face's 'Circularity' products are far easier to recycle. Design tweaks were made to both recover a higher percentage of material and slash the time it takes to do so, down to as little as nine seconds for an Auburn jacket. Ensuring used clothing makes its way back to The North Face — which is best positioned to repair, reuse or recycle it — the brand is also relaunching its take-back program. Customers who return garments receive a USD 10 credit that can be used online or in-store.
