In a world where digital connectivity, immersive technologies and remote work continue to blur geographical boundaries, many people still gravitate towards what's close and physically communal. By focusing on local pride and local preferences, Athlete's Foot's new neighborhood store concept can foster deeper connections with its customers that set it apart from every other sneaker-selling store. If your brand has an IRL presence, are you working to reflect and celebrate what's unique about each community you inhabit? Cultivate that local love!
