By prompting wearers to exercise their legal rights if subjected to discriminatory treatment like racial profiling, harassment from staff or being unfairly surveilled, the Anti-Racist Handbag turns a routine accessory into a tool of protest and justice. Launched on International Day for the Elimination of Racial Discrimination, the bag sends a powerful message: Black shoppers should not have to deal with intimidation and insults, but — if the need arises — should feel empowered to call out injustices.
"People of African descent face a unique history of systemic and institutionalized racism, and profound challenges today. We must respond to that reality — learning from, and building on, the tireless advocacy of people of African descent."
— António Guterres on International Day for the Elimination of Racial Discrimination 2024
Racial and ethnic profiling is prevalent in retail environments not just in Brazil, but around the world. How can your brand ensure all customers are treated with respect?
