Unlike that last roll in the bathroom, innovation is endless — even for humble products like toilet paper and kitchen towels. Collaborating with suppliers as they develop ever more advanced manufacturing technologies, brands like Tesco can introduce high-performance products made with less energy and fewer resources.
Featured on the packaging of Tesco's new line are pictograms of boxes transformed into rolls of toilet paper and kitchen towels. By highlighting process and provenance, the supermarket might prompt consumers to reflect on the importance of recycling and on the cardboard waste generated every time they hit 'buy now' and goods are conveniently home-delivered.
Other brands: next time you launch a new product or redesign packaging, could you inject a dose of consumer awareness? How could you help people become more mindful of their consumption and disposal habits?
