Upcycling is on the upswing in fashion, with numerous designers using deadstock or other leftover fabrics to lower their environmental impact. By definition, that makes it hard to scale up — each source of material is only available in limited quantities, after all. By tapping into the vast resource of hotel sheets and table linens, Martan can more easily expand manufacturing to meet demand, much like OG upcycler
Freitag, which has been transforming truck tarps into bags for over 25 years. Other brands interested in repurposing waste: to ensure your efforts are more than window dressing or a one-off gesture, seek out those plentiful streams of discarded materials!
