To encourage Muslims to keep training while fasting, Sports Direct has produced a podcast about running during the month of Ramadan. Last year, a survey of 18 to 35-year-old Muslims β commissioned by the sporting goods retailer β revealed that over 80% of respondents were concerned about exercising safely during Ramadan, with 29% stating they lacked information on how to train safely.
The new podcast aims to offer support and encouragement in four weekly episodes. Guests from the British Muslim community β athletes, a sports journalist and an actor β speak about their own experiences and offer tips and advice for working out safely during Ramadan. They talk about faith, about laying off high-intensity training, about discipline and mindset as commonalities between fasting and sports, about lacing up after the sun sets.
Fast Enough: Ramadan Running is hosted by taekwondo athlete Lutalo Muhammad and the final episode comes out on 25 April 2022.
TREND BITE
Promoting equality and inclusivity β in sports and elsewhere β means embracing people's entire lived experiences. In the run-up to next year's holy month, time to think about how your brand can show empathy and support for your Muslim audience?
Related: In honor of Ramadan, meals don't appear on Tesco billboards until after sunset
Join 100,000+ future-focused professionals in 180 countries already receiving our free trend updates.
Select your country