Every year, nearly 4,000 families stay in one of Sweden's five Ronald McDonald Houses while their sick child is treated at a nearby hospital. While having family nearby is a huge comfort, it can still feel lonely for kids to be separated from friends at school and at home.
By building a dedicated location in a metaverse — and involving its young audience in the process — McDonald's offers kids a way to invite existing friends into their current experience. And to build new friendships with other children who know what it's like to be seriously ill.
Helping people forge meaningful connections — whether on Roblox or with a neighbor down the road — will always have value. What can your brand contribute? Where can you create opportunities for people to connect and support each other?
