Before COVID-19 came along, consumers faced plenty of challenges — from climate change and racism to rising income inequality and the peril of terrorism. Add in a pandemic, and it's no wonder people are anxious, overwhelmed and feel like they're languishing instead of thriving.
One powerful remedy? FUN! Take a cue from EasyCard's payment wand and inject a bit of playfulness into your products and services, inviting consumers to leave some of their worries behind. Even if it's just for a few moments sprinkled throughout their day. For more on the liberating sense of fun that we've dubbed FREEDONISM, check out our 22 trend opportunities for 2022.
