Public art of the people and for the people, outdoor murals both reflect a neighborhood's identity and add color and character. Unfortunately, they're not immune to damage. To ensure beloved pieces across the United States aren't lost, Vaseline has launched Mended Murals, a program that combines art restoration with advocacy for better skin care for people of color.
Vaseline commissions a piece's original artist to rejuvenate their work while also creating an opportunity to talk about the importance of skincare. To date, murals in Baltimore, MD, Brooklyn, NY, and Hartford, CT, have been restored, and Vaseline is calling on residents to nominate artworks in their neighborhoods that need a fresh coat of paint.
Each reconditioned piece is supplemented with a new element: a QR code directing viewers to SeeMySkin.com, a database Vaseline co-created to help black and brown people research dermatological conditions and find physicians skilled at treating melanin-rich skin. The brand is also providing financial support to clinics serving communities in the vicinity of restored murals.
